Swift's Global Impact: Taylor Reigns Supreme in the Music World
Feb 7, 2024 08:34 pm
Billboard magazine has just announced that the exclusive artist of Universal Music Group (UMG) - Taylor Swift - is the most influential figure in the music industry in the past year.
After Billboard released a list of the Top 100 most influential people in the music industry in 2023, taking the number 1 position in recent years, Chairman of the world's largest music company UMG - Lucian Grainge , was replaced by Taylor Swift.
According to Billboard : "No one in the music industry wielded more power over the past year than Taylor Swift , who made history in stadiums, movie theaters and on the Billboard charts , making even Even the most seasoned CEO is speechless."
Although this year he ranked behind his company's exclusive artists, UMG President Lucian Grainge is still a pioneer and leader in the music industry for many years. He has always emphasized the need for a "new model" for the music business, advocating an " artist- centric" approach to eliminate fraud and increase the creative value artists deserve. deserve to receive.